Consumer Engagement Website Manager – Nordics

Location: Sweden, Finland, Denmark, Norway or Remote
Reports to: Consumer Engagement Lead, Northern European Hub, dotted line to Nordic Brand Lead
Hybrid/Remote: Hybrid

Our client is a global, innovation-driven organization within healthcare, dedicated to improving lives through science, insight, and a deep understanding of patient and consumer needs. With a strong focus on creating meaningful experiences, they continuously strive to deliver impactful solutions that make a real difference.

This is a 12-month consulting assignment where you will be employed by Inizio Engage and work on-site with our client, playing a key role across the Nordic markets.

As Consumer Engagement Website Manager, you will be responsible for shaping and optimizing the digital experience to ensure it is engaging, informative, relevant, and user-friendly. You will collaborate closely with cross-functional teams to ensure that all content is up to date, compliant, and aligned with both global and local strategies.

Key Responsibilities:

• Own the planning, execution, and optimization of website content across Nordic markets (Sweden, Norway, Finland, Denmark)
  • Lead migration from an existing AWS platform to AEM
  • Ensure all content is compliant through close collaboration with legal and regulatory teams
  • Drive continuous improvement through measurement, monitoring, and optimization in collaboration with BI&A
  • Partner with IT and global web teams to ensure seamless execution
  • Collaborate with creative agencies to localize global content and develop impactful local campaigns
• Work cross-functionally to enhance user experiences across key audiences (e.g. HCPs, job seekers, corporate communications), ensuring alignment across Marketing, Market Research, Communications, Digital, Sales, Medical Affairs, and Legal
• Collaborate with external partners such as agencies and vendors
• Monitor market trends and the external environment to continuously refine and improve digital engagement strategies

Key Skills Required:

• Project Management: Strong organizational and coordination skills with the ability to manage complex projects in fast-paced environments
• Consumer Focus: Solid understanding of consumer insights and the ability to translate data into actionable improvements
• Website & Content: Experience in developing, localizing, and optimizing web content, including UI/UX understanding and platform migration
• SEO: Proven ability to develop and implement SEO strategies, working closely with both marketing and technical teams
• Collaboration: Strong ability to work cross-functionally and drive alignment across multiple stakeholders
• Data-driven mindset: Ability to analyze performance data and turn insights into actions
• Communication: Excellent communication skills, with the ability to clearly convey ideas and influence stakeholders

Qualifications & Experience:

• Bachelor’s degree
• Experience working with AEM
• Familiarity with Veeva and MRL processes within pharma
• 7+ years of experience in consumer-focused digital or website marketing
• Strong project management experience, with the ability to handle multiple priorities
• Experience working with agencies and external partners
• Strong analytical skills and ability to generate actionable insights
• Excellent collaboration and stakeholder management skills
• Experience within healthcare/pharma and driving consumer-focused transformation is a strong advantage

Diversity & Inclusion:

Our client is committed to building an inclusive and diverse workplace where differences are valued and respected. Creating an environment where individuals feel empowered to be themselves is key to driving innovation and long-term success.

About Inizio Engage

At Inizio Engage, formerly Ashfield Nordic, we are a strategic partner within consulting solutions, recruitment, and patient solutions in the life sciences industry. With more than 12,000 employees globally and approximately 50 specialists across the Nordics, we collaborate with organizations in the industry to support their operations and ongoing development.

We combine strong industry expertise with a close and structured way of working, building long-term relationships and contributing to our clients’ development initiatives.

As a consultant with us, you will work in clearly defined assignments with our clients and collaborate closely with relevant stakeholders within their organizations.

We offer a collaborative and supportive environment where your development is a priority. You will be part of a global organization that values expertise, initiative, and continuous learning, giving you the opportunity to grow your career while making a meaningful difference.