Customer Facing Brand Manager

CUSTOMER FACING BRAND MANAGER DENMARK FOR EISAI AB

Inizio Engage Nordic is partnering with Eisai to recruit a Customer Facing Brand Manager to lead strategic marketing and commercial initiatives in Denmark.

ABOUT EISAI
A Leading Global Research and Development-Based Pharmaceutical Company Headquartered in Japan. Eisai is a pharmaceutical company operating globally in terms of R&D, manufacturing and marketing, with a strong focus on prescription medicines. We give first thought to patients and people in the daily living domain, and increase the benefits that healthcare provides to them as well as meet their diverse healthcare needs worldwide. Eisai's corporate philosophy reflects our commitment to business activities aiming to increase the benefits to patients and the people in the daily living domain, who we clearly recognize as the key players in healthcare. This corporate concept is summarized by the term “human health care (hhc)”.

PURPOSE OF THE ROLE

The Customer-Facing Brand Manager Denmark will lead strategic marketing and commercial initiatives in Denmark in close collaboration with Nordic Sales & Marketing Director, to maximize the value and impact of Eisai’s current portfolio. A key priority is to establish and strengthen Eisai’s presence in Denmark by fostering effective relationships with both internal and external stakeholders. This role is responsible for designing and executing omnichannel/digital strategies that enhance customer engagement, optimize the customer journey, and drive brand awareness and sales performance.  Additionally, the position plays a critical role in accelerating business growth, securing optimal product access, and building long-term strategic partnerships with healthcare professionals. The expectation for this individual is to demonstrate a proactive and positive ‘can-do’ attitude in all responsibilities associated with the Key Account Manager role. It will be highly important to secure and maintain access to relevant stakeholders and decision-makers across healthcare systems, ensuring that products are appropriately positioned to meet patient and provider needs.

ACCOUNT & RELATIONSHIP MANAGEMENT

• Achieve sales targets and market share growth for assigned products.
• Independently plan and execute customer-facing activities to secure sales targets and market share growth for assigned products.
• Serve as the primary point of contact for all commercial interactions in Denmark.
• Proactively work with tender business in Denmark.
• Build long-term partnerships with decision-makers, influencers, and key stakeholders (e.g., hospital administrators, procurement managers, KOLs).
• Develop and execute strategic account plans for assigned key accounts.
• Align account strategies with brand objectives.
• Understand customer needs and deliver tailored solutions that drive mutual value.

BRAND STRATEGY DEVELOPMENT

• Conduct market analysis to identify opportunities, risks, and competitive dynamics.
• Together with the Marketing & Sales Director, act as the key driver to execute strategy & tactics to ensure successful growth of current brands and launches of new brands/indications.
• Adapt marketing materials and support for launches applicable to Denmark.
• Support omnichannel campaigns and initiatives tailored to healthcare professionals, patients, and payers to enhance digital brand presence, including website optimization, social media, CRM, and e-commerce platforms.
• Implement brand strategies aligned with business goals.
• Position products effectively in the market to maximize visibility and uptake.
• Take ownership and accountability for achieving all agreed business objectives, including local approval processes.
• Oversee and initiate creation and localization of digital content (e.g., eDetailers, banners, videos) in collaboration with medical, legal, and marketing teams.

 CROSS-FUNCTIONAL COLLABORATION 

• Work closely with marketing, sales, medical affairs, and regulatory, to align brand initiatives.
• Ensure all communications and brand activities adhere to pharmaceutical regulations and ethical standards.
• Ensure compliance with industry regulations (e.g., GDPR, local codes).
• Stay current with evolving digital regulations and industry standards.
• Support the Nordic head office functions as needed.

PERSON SPECIFICATION

Qualifications and education required:

• Bachelor’s or master’s degree in marketing, Digital Business, Life Sciences, or related field.
• 3+ years of experience in the pharmaceutical industry
• Proven experience in a specialist or secondary commercial role
• Understanding of digital platforms preferred
• Experience with omnichannel marketing and customer journey mapping is preferred.
• Excellent communication, project management, and stakeholder collaboration skills.
• Knowledge of pharmaceutical compliance and regulatory frameworks.
• Knowledge of oncology is an advantage.

Skills and Aptitude Required:

• Strategic thinking with a customer-first mindset
• Excellent written and verbal communication skills.
• Strong multitasking skills
• Experience presenting to internal and external stakeholders.
• High level of self-motivation with the ability to work independently and proactively, as part of an integrated, matrixed fast-paced organization.
• Possess a strong sense of responsibility and have a good track record of working independently and meeting strict deadlines.
• Eye for detail. Able to do the “head’s down” work in addition to the other requirements.
• Strong critical and independent thinking with effective team working skills.
• Team player – comfortable working in matrix environment
• Flair for creativity, new ideas and solutions.
• Fast learner – You will be able to familiarize yourself with new therapeutic areas and compounds quickly.
• Flexibility, adaptability

OTHER

• Valid driving license.
• Fluent in Danish and English.
• Residence Denmark.

About Inizio Engage

Inizio Engage (formerly Ashfield) is a trusted partner in life sciences recruitment and patient solutions. With more than 12,000 professionals worldwide and a strong presence across the Nordics, we support leading healthcare companies by connecting them with exceptional talent and delivering solutions that meet their evolving organizational needs.

Applying

If this opportunity resonates with you, we would be pleased to hear from you. Please submit your application via our recruitment portal as soon as possible, as candidates are reviewed on an ongoing basis. Please, note that for information security and reporting purposes we don´t accept applications via email.